‘Cheers’ or ‘Best regards’? Sign offs that match the mood.
A dictionary definition will only take you so far. A business English resource may give you the list. But what about the ‘feeling’ or the subtle shades of meaning that individual expressions create? As the last parting words of your e-mail, sign offs are the perfect example of a feature that boasts significant impact on your reader. After all, communication is through people and people are relational. The emotional effect of your words is far more powerful and long lasting than clarity, brevity, format or style. Shouldn’t you rather be focused on creating lasting impressions? Check out what Richard Taflinger has to say here about denotative and connotative meanings.
So what exactly is in a ‘regards’, ‘best’, ‘cheers’, and other forms of sign off that complete an e-mail message? In order to best address this question, let’s first consider the following:
- Is this a first e-mail to a person you have never written before?
- Is the topic formal? Casual?
- Is there a need to establish warm feelings with the audience member, or at least a personable flavor in the correspondence?
If the topic is formal, e.g. a request for information, and you answered ‘yes’ to questions 1 and 3, a ‘Best regards’ will do. This is formal, professional and friendly enough. Likewise, if the topic is casual, e.g. a thank you or a personal note, a ‘Best’ will also do. This removes the added formality of ‘regards’ but still maintains the professionalism and courtesy of the sign off.
Let’s imagine you answered ‘no’ to question 3 and you do not want to give off warm, fuzzy feelings. Maybe you’re expressing a complaint, or it’s important you add a layer of distance to show frustration or disappointment. In this case, the topic is formal and you may or may have not written to this person before. A stiff ‘Regards’, or no sign off, will do. Let’s look at the following example.
Dear John,
It has been 3 weeks since my last status enquiry and I have not yet heard back from you on the Business English software. If I do not receive an e-mail response or call back by 5 p.m. today I will withdraw my account and cancel all future orders.
Thank you for your prompt attention.
-Andrew
XYZ Corporation
Boston, MA
A simple dash will often do. But do so sparingly, especially if your aim IS to create harmony and rapport with your reader. We recommend checking out “Elements of Style”, by Strunk and White, for further commentary on proper punctuation and mechanics.
In our next post, we will look at a new set of possibilities for sign off usage answering the questions:
- How do I create rapport?
- When is rapport building through sign offs important? Appropriate?
- What are some tips on variety?
- When can I leave out the sign off?
If you have questions, send them our way.
Stay tuned!

